Online shopping just got a serious upgrade, and no, it’s not another ad-packed search engine trying to guess what you need. ChatGPT, the viral AI bot that took the world by storm, has officially added shopping features to its growing list of powers. If scrolling endlessly through tabs and comparing products makes your head spin, ChatGPT is now stepping in like your personal shopping assistant.
This new update lets users see real-time prices, read reviews, and get direct links to buy products tailored to their needs — all inside the ChatGPT experience. OpenAI, the parent company behind the bot, made it clear that the product picks are “chosen independently and are not ads,” setting it apart from the usual ad-heavy platforms. No more wondering if that “best blender” list you’re reading was secretly bought by an advertiser.
What’s really exciting here is how ChatGPT is taking aim at the shopping space once ruled by tech giants like Amazon and Google. OpenAI’s search tool, which already hit over one billion web searches in a single week, is growing at a crazy-fast pace. By blending conversational AI with real-time shopping support, it’s turning into a serious competitor. And it’s doing it in a way that feels a lot more personal and trustworthy than scrolling through generic product listings.
According to OpenAI, the goal is simple: make it “faster to find, compare, and buy products.” That’s music to anyone’s ears, especially if you’re tired of decision fatigue every time you need to buy a new phone charger or find the perfect birthday gift. Plus, this isn’t just about shopping. OpenAI also rolled out other updates like live sports scores and multi-citation search answers, making ChatGPT even more useful in your daily life.
As Natalie Sherman from BBC News highlighted, “the update extends the reach of AI into an area traditionally dominated by media sites and tech rivals.” It’s not just a cool feature — it’s a bold move that could change how we shop and search online altogether.So, next time you’re staring at dozens of tabs trying to find the best deal, remember: ChatGPT can now do the heavy lifting for you. Want to learn exactly how it works and when you can try it? Check out the full article for all the exciting details!
